Delinut

About Delinut

Established in 1984, and belonging to the DLV group, Delinut is a pioneer in the Indian cashew industry. They focus on delivering the highest quality of premium cashews, almonds and assorted gift boxes.

A passionate and dedicated team responsibly sources and manually handpicks every raw nut they process from the lands of India and Africa. A testament to their quality is their ISO 22000:2005 FSMS certification for their stellar manufacturing facilities.

Additionally, they specialize in the export and manufacture of quality cashews with bespoke specifications, making them the first choice among numerous top-notch quality conscious buyers, including salters from across the world.

Objective

Our vision with Delinut was very clear-cut. We set out to help the brand expand from a B2B model to a B2C model. In addition, an ecommerce presence across various platforms, such as Amazon and Flipkart had to be built from scratch. While doing so, we sought to project all the unique elements of the brand to bring in consumer engagement and increase recall value.

Facilitating Change

An initial evaluation done at Delinut by our team revealed all the areas with growth potential. Transforming the business model and making room for expansion was our first target.

Crafting an effective B2C model for Delinut was a crucial element. B2C is important for a brand because it allows them to directly connect with their consumers. This can help increase revenue and grow the business.

Additionally, B2C can also help a company build their brand and reputation among consumers, which can lead to increased customer loyalty and advocacy.

Furthermore, opening up the doors of B2C can help in gathering data and insights from customer interactions. This can facilitate product and service improvements, and ultimately, assist in making well-informed business decisions.

E-Commerce Debut

After meticulous planning and numerous internal discussions about the perfect business model for Delinut, our team set out to create an immaculate e-commerce debut for the brand.

This included building brand new Amazon and Flipkart stores from scratch, clicking the most apt product photographs, and creating designs that represented everything the brand stands for.

Every product that Delinut offers received an equally large amount of love and care from our team. We aimed to preserve ingenuity while portraying the specificities of individual products.

Tackling Social Media

Our team analysis had revealed untapped potential in social media. The power of social media is undeniable. Hence, leveraging that was another goal for us.

We developed social media strategies on a monthly basis. Monthly strategies were given higher priority as this would yield better results with how fickle the market can be.

Social media strategies can be powerful for brands as they provide a direct and cost-effective way to reach and engage with customers. Social media platforms such as Facebook, Instagram, and Twitter have billions of active users, giving us access to a vast potential customer base.

Additionally, social media gave us the space to target specific demographics and interests, making it an effective way to reach specific audiences.

Social media strategies can also be a powerful tool for building brand awareness and reputation. By regularly posting engaging content, interacting with customers, and addressing any negative feedback, we aimed at creating a positive image for Delinut and fostering customer loyalty.

To further solidify brand presence, we facilitated interactive online live sessions on Instagram with experts in the field, on behalf of Delinut.

Instagram Live is a powerful tool for building a community and fostering engagement with your followers. It opens up a door for direct communication with the brand, all of which can ultimately lead to increased traffic.

This allowed consumers to get familiar with the brand and understand exactly why Delinut was the right fit for them.

The Takeaway

Delinut was a successful year and a half long expedition for us. Not only were we able to support the brand wonderfully, we were also able to gain plenty of insight in an unexplored field.

The growth the brand witnessed fills us with pride and we are elated we were a part of it!